PORTFOLIO

Coddiwomple

(v.)
kod•ee•wom•pl
Definition of
coddiwomple:

To travel in a purposeful manner towards a vague destination.

CHALLENGE

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CULTURAL AWARENESS

With so many different types of people in the world, each possessing various traditions, customs, and culture, it can be easy to have miscommunication when visiting another country. Understanding the rich history of any given place can take time and research. Even then, finding oneself committing a social faux pas is still very possible and without becoming culturally aware, it is very likely to happen again. Of course, it isn't just about deepening ones global manners but about understanding an entirely unique perspective and way of life. Altogether, learning about one's own roots in addition to others can create a more open mind towards understanding and accepting others.

SOLUTION

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IMMERSIVE TRAVEL EXPERIENCES

By educating travelers on the traditions, customs, and way of life of other cultures, it is possible to create a better understanding between people across nations. By making the differences between countries more familiar, we may all become more knowledgeable and altogether, have a better worldly experience.

A smartphone application that recommends incredible adventures filled with cultural experiences.

Womple supplies quotes, articles, or interesting resources for the user to learn about the culture they are in or any other culture they decide to explore. While recommending fun activities, volunteering options, or community run events, users may find plenty of avenues to experience an area like the locals do. For longer trips, Womple provides tools that allow the user to map out their adventure before arriving at their destination, discover new places and activities, create a trip itinerary, and search trips itineraries that are stuffed with history, art, music, and more to make traveling more purposeful and fulfilling than ever before.

Research & Analysis

“It is not natural for us to be this sedentary. Travel is in our genes. For most of the time our species has existed, ‘we’ve lived as nomadic hunter-gatherers moving about in small bands of 150 or fewer people,’... This nomadic life was no accident”.

NATIONAL GEOGRAPHIC

Before we have an effect on cultural awareness, we need to know what it is...

According to Health Education and Training (HETI), cultural awareness is sensitivity to the similarities and differences that exist between two different cultures and the use of this sensitivity in effective communication with members of another cultural group. 

and why it's important.

As the world evolves, it is becoming more prevalent to interact with and understand people from various cultures. From large businesses working on a global scale to a rising diversity in the American population, learning about and working with others is nearly a necessity to become and remain successful in today’s day and age. An article from PennState Extension, explains a rather large marketing mishap on Chevrolet’s part “when it first tried to sell the Chevy Nova in Spanish speaking countries. In Spanish, ‘No va’ means ‘does not go.’ Needless to say, the Nova never sold well in Spanish speaking countries”.

Quora Article

An article from Insider takes a look at a Quora thread where people reveal the things they find most annoying when foreigners visit their country. Ultimately, it boils down to not knowing or following the rules, disrespecting the people and place, or just not being aware of basic manners of that particular country. Simple actions like driving on the wrong side of the road, talking loudly on the subway, or taking pictures of slums can be very off putting to locals and shows a lack of cultural awareness on the tourists’ part.

Prototype

IA & Demographics

Monroe Windsor

“ Believe you can and you’re halfway there”. - Theodore Rosevelt

AGE: 27
USE CASE: long term travel
INDUSTRY: Advertising
TITLE: Brand/ Product Development Specialist
SALARY: $87,00
AVERAGE TRAVEL: 4-6 times/ year; 2 wks - 3 mths/ trip
TRAVEL TYPE: pleasure and business
HOBBIES: photography, soccer, and cosmetology

Michael Davis

“ Life is like riding a bicycle. To keep your balance, you must keep moving”. - Albert Einstein

AGE: 34
USE CASE: weekend, short trips, or domestic
INDUSTRY: Technology
TITLE: Senior Commissions Analyst
SALARY: $80,000
AVERAGE TRAVEL:  2-4 times/ year; weekend, 1 or 2 wks
TRAVEL TYPE: pleasure
HOBBIES: basketball, beer connoisseur, new and old vehicles

Katie Campbell

“ Stay faithful to the stories in your head”. - Paula Hawkins

AGE: 31
USE CASE: news, articles, and cultural resources
INDUSTRY:
Journalsim
TITLE: Reporter
SALARY: $110,00
AVERAGE TRAVEL: 1-10 times/ year; 1-2 vacations, travels for work
TRAVEL TYPE: business and pleasure
HOBBIES: writing, crafts, singing

User Flow

Tripadvisor

“Tripadvisor, the world’s largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 988 million reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type”(Tripadvisor).

Airbnb

“Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and one-of-a-kind activities that make it possible for guests to experience the world in a more authentic, connected way”(Airbnb).

Nudge

“Free time is the most important part of our lives. Do we hike with friends? Get up early and go to yoga? Order delivery? These decisions create what we see in the mirror every day.But it’s too damn easy to be lazy now. Most tech companies are empowering us to be lazy: To binge rather than see a concert, post a comment rather than call, or scroll social media rather than talk to our roomie. The Nudge is here to change that.We make tools that help you watch more sunsets, try new workouts, and sip with friends. In other words, be your best self in your precious free time.We’re building this for both of us.Everyone on our team can relate to how hard it is to live our best lives these days. We get you because we are you”(Nudge).

STRENGTHS

  • Immersive user experience 
  • Information, articles, research, news and cultural
  • Diminishes need to surf between apps for vital information
  • Links the user to quality resources

WEAKNESSES

  • Full team needed and willing to travel to collect qualitative data
  • Ensuring resources are up to date is essential
  • Diminishes need to surf between apps for vital information
  • Links the user to quality resources

OPPORTUNITIES

  • Social community with profile to share experiences
  • Like and comment on others feed
  • Rating platform for community to leave reviews and suggestions
  • Chat forums
  • VR to identify monuments and provide articles, history or facts on places and things
  • Pair with other major companies like Spotify and Apple Music
  • Share cultural books, movies, etc.

THREATS

  • Travel Companies pose competition
  • Some countries are dangerous to travel to and make it difficult to gather latest information

Design Process

Color Exploration

Logo Exploration

Wireframes

Final Screens